Jenny Eastwood
New Zealand-based social media strategist.
Kia ora! I’m Jenny, an Aotearoa-based social media
strategist, specialising in channel strategy and
growth.
In addition to growing my own platforms across
different niches, I have more than 6 years
experience in the advertising industry and have been
lucky enough to work with brands including
Kiwibank, Chemist Warehouse, Suntory Oceania and
many more.
I run a book review Instagram account and Substack
on the side and when I’m not working, you’ll find me
in a park with my nose in a book or, cuddling up
with my Cavoodle puppy Molly - ideally both.
About me
previous work: agency
- Kiwibank is a major sponsor of the NZOTY
awards, and in 2024 we were tasked with
creating a short-form video piece featuring
their talent Jess Tyson, that would showcase
the luxury and prestige of the event whilst
still feeling fit-for-platform.
Kiwibank New Zealander
of The Year Awards
- Previous Work
agency work
0.0s
- Through an integrated influencer campaign,
we used social media to leverage the HSBC
Rugby 7s partnership in order to drive
engagement and reinforce Chemist
Warehouse’s position as the one-stop-shop for
all your wellness needs.
Chemist Warehouse x HSBC
Rugby 7s
- Previous Work
agency work
0.0s
0.0s
- For their TikTok debut, Kiwibank wanted a fit-
for-platform series as part of a wider Savings
campaign. Using internal Kiwibank talent, we
created a number of candid-style interviews
that delivered valuable savings information
whilst showcasing the people at the heart of
the bank with their shared experience.
Kiwibank SAVE
- Previous Work
agency work
0.0s
0.0s
- In a highly competitive market that’s faced with
ongoing talent shortages and brain-drain, we
turned to social media to launch the new Chemist
Warehouse recruitment campaign. We used existing
Chemist Warehouse talent across a wide range of
roles and responsibilities to create a long-form
and short-form content series demonstrating all the
benefits of working for Chemist Warehouse.
Chemist Warehouse
Recruitment
- Previous Work
agency work
0.0s
0.0s
- V Energy briefed us to come up with some exciting,
thumb-stopping creative for the launch of their
latest Refresh subrange flavour: Blackcurrant &
Yuzu. With a mix of native-content, influencer
collaborations and higher-production, mouth-
watering creative we launched this product with a
bang in 2024.
V Energy Blackcurrant &
Yuzu NPD Launch
- Previous Work
agency work
0.0s
0.0s
previous work: PERSONAL
Before retiring in March 2024, across
YouTube and TikTok (and then repurposed
onto the podcast: Matter of Crime,) I
covered content about true crime cases from
New Zealand, varying between long-form
deep dives of 45 minutes+ to short
soundbites for TikTok and YouTube shorts, as
well as true crime book reviews.
- I ran my channel end to end including
ideation, scripting, researching, filming,
editing, thumbnail designing, SEO
optimising, and distribution and promotion.
MATTER OF CRIME
- Previous Work
PERSONAL work
- 43K subscribers on YouTube
- 3.9% impression click-
through rate - 15:29 average view duration
- 24.2K followers on TikTok
- 16K Spotify streams
KEY STATS
After retiring from true crime I turned my hand to Bookstagram, curious to see
if I could grow an account from scratch in a niche I was unfamiliar with. As a
life-long avid reader and literary enthusiast, I knew this would be a niche I
could easily continue to make content for without getting burned out.
- I launched my account on March 1 2024 and by January 1 2025 I had 18K
followers. Most recently, I’ve expanded onto Substack to share book
recommendations and essays and in 2025 I plan to launch a podcast.
sick, sad, lit
- Current Work
Personal work
- source: sprout social creator hub
- jennyveastwood@gmail.com
Get in touch